Stephen Sadler’s New Book “Exposure to Closure” – Released October 26, 2010

September 14, 2010 — 1 Comment
Exposure to Closure - by Stephen Sadler

Exposure to Closure - by Stephen Sadler

Social media marketing, pay per click, Twitter, Facebook, LinkedIn, search engine optimization…what does it all mean and why should you even care?

We all know that the economic meltdown of 2009 was tough to deal with for everyone. Even the seemingly invincible banking and insurance sector was almost brought to its knees. What was also interesting and not so highly publicized was how the recession also affected the marketing sector.

Many large marketing firms, especially here in the Detroit Metropolitan area are now gone. It’s not very often you see large marketing firms just close up shop, especially when marketing is so important to gaining exposure for new products and services.

Global competition is tough, so is it possible that companies can no longer afford expensive multi-million dollar marketing and ad campaigns? What about smaller companies, can they even afford to pop $10-25k on traditional marketing techniques every year?

So what if expensive old school marketing is partly responsible for the continued recession due to our inability to cost-effectively compete?
As with everything problematic, necessity is the mother of invention and on the forefront of our recovery is Social Media Marketing.

Living in Michigan for the last 15 years, I know many people that have been laid off and are starting new businesses. So I wanted to help by giving new entrepreneurs a few tips and tools to help them succeed in today’s rapidly changing hi-tech world.

I was always fascinated by how Jesus taught through real life stories called parables. I wrote this book in story format so you will experience firsthand how my wife and I started a business, and successfully and cost-effectively marketed a product even in the most trying of times. The story starts back in 1983 and includes the 2003 inception and growth of Scate Technologies, Inc., the launch and continued success of Scate’s popular social media technology Scate Ignite, IgniteCAST.com, Screentweet.com and Buztweet.com.

I hope you enjoy it.

Stephen Sadler

One response to Stephen Sadler’s New Book “Exposure to Closure” – Released October 26, 2010

  1. 
    Steve DeLongchamp October 23, 2010 at 1:01 pm

    Hi Steve. This sounds very interesting. I am one of the people you know who has been laid off and is seeking to start a new business. In my case it is a whole new career, though it is related to my electrical background.
    Lay offs are part of the construction world, and since the Twin Towers fell we have seen large companies cautiously hanging on to their cash. Now their coffers are at record levels in many instances, for the wise know that the climate for reinvestment is still “Cloudy” at best. We have experienced unemployment in my field as high as 60% and have made many sacrifices just to stay afloat. I hear people talking and know there are a lot of people who need a new couch, washer, carpet, automibile, the list goes on and on. I guess we are being cautious too. Soon something is going to give.
    You are in my opinion part of those who are ushering in a new age. I am too. I don’t mean a cataclysmic type of revolution, just a new way of seeing how to do things. Not fixing, but creating from nothing. The way things were done won’t work as they did before and they may never again. At least that would be consistent with other things at other times. The flathead 8 was the greatest thing going. I doubt it will ever come back. Leaded gas is probably gone forever as well. That is just what’s so.
    Thank you for getting out there and shaking the bushes. I have admired you for that since I have known you. I look forward to reading your book and working with you in the future.
    God bless you and all your people, Steve De.

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