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Exposure to Closure - by Stephen Sadler

Exposure to Closure - by Stephen Sadler

Get It!

Social media marketing, pay per click, Twitter, Facebook, LinkedIn, search engine optimization…what does it all mean and why should you even care?

We all know that the economic meltdown of 2009 was tough to deal with for everyone. Even the seemingly invincible banking and insurance sector was almost brought to its knees. What was also interesting and not so highly publicized was how the recession also affected the marketing sector.

Many large marketing firms, especially here in the Detroit Metropolitan area are now gone. It’s not very often you see large marketing firms just close up shop, especially when marketing is so important to gaining exposure for new products and services.

Global competition is tough, so is it possible that companies can no longer afford expensive multi-million dollar marketing and ad campaigns? What about smaller companies, can they even afford to pop $10-25k on traditional marketing techniques every year?

So what if expensive old school marketing is partly responsible for the continued recession due to our inability to cost-effectively compete?
As with everything problematic, necessity is the mother of invention and on the forefront of our recovery is Social Media Marketing.

Living in Michigan for the last 15 years, I know many people that have been laid off and are starting new businesses. So I wanted to help by giving new entrepreneurs a few tips and tools to help them succeed in today’s rapidly changing hi-tech world.

I was always fascinated by how Jesus taught through real life stories called parables. I wrote this book in story format so you will experience firsthand how my wife and I started a business, and successfully and cost-effectively marketed a product even in the most trying of times. The story starts back in 1983 and includes the 2003 inception and growth of Scate Technologies, Inc., the launch and continued success of Scate’s popular social media technology Scate Ignite,, and

I hope you enjoy it.

Stephen Sadler

SCATE Technologies, Inc. Chosen From Over 1200 Nominees

(Orion, MI – October 19, 2009) After a rigorous selection process involving a combination of public opinion polls and an experienced panel of industry judges, SCATE Technologies, Inc. (SCATE) proudly announced today that it has been chosen to receive a “TiE Midwest 20” award for excellence in the Software category. SCATE will receive the award at a dinner ceremony to be held Friday, October 23 at the Ritz Carlton in Dearborn, Michigan in conjunction with the TiECON 2009 Midwest conference.

Since 2001, SCATE Technologies, Inc. has built many industry leading applications in the fields of web 2.0, desktop, social networking, engineering, eLearning and others. Additionally, SCATE develops world class custom programs, applications and search engine-optimized (SEO) websites for its global customer base. SCATE has also created a portfolio of its own products and web services including Scate Ignite 4,,,,, and which are in use in over 100 countries and by some of the largest companies in the world.

The TiE Midwest 20 award acknowledges excellence among 20 startups within five industry tracks including Software, Wireless, Cleantech, Media and Life Sciences. TiECon 2009 Midwest is Michigan’s largest entrepreneurial conference, attracting hundreds of entrepreneurs, venture capitalists and other professionals. This year TiECon 2009 Midwest is being held on Oct 23-24, 2009 at The Ritz- Carlton, Dearborn with well known keynote speakers.

“We are very proud of the work we have done for our customers, and we will graciously accept this award on their behalf” said SCATE President and CEO Steve Sadler. “TiECON 2009 Midwest is destined to be a great event this year and we look forward to meeting with our peers and other industry experts at the conference” he added.

For more information on Scate Technologies, Inc., visit For more information on the TiECON 2009 Midwest conference, visit

ScreenTweet, ScoutTweet, mySplake, Multi-Vector Vision, Scate and IgniteCAST are registered service marks of Scate® Technologies, Inc. Ignite is a registered trademark of Scate® Technologies, Inc. The Ignite Flame logo, “Ignitables”, “Capture, Enhance, Publish, Share” and “You Know – You Show” are trademarks of Scate® Technologies, Inc. All other trademarks are the property of their respective owners.

Scate® Technologies, Inc. – 40 Engelwood Dr. – Suite B – Orion, MI 48359 USA- 248.371.0315

During the last eight years my company (Scate) conducted extensive research and testing on many types of corporate training systems and tools. Scate found that the problem with these systems is not instruction, but the speed to delivery of new and changing content.

In many cases, the corporate training departments we studied were not providing a return on investment and in many cases were not even completing training projects on time or under budget.

As many of you already know, corporate training is first thing to be slashed during hard times. So Scate’s goal has been to find or build something truly revolutionary, that would not only provide solid instructional design, but also allow our clients to stay in business. Scate Ignite and are part of that long term vision.

There are many decent learning systems, but in my humble opinion many are bloated and definitely not geared towards speed to delivery. I see many systems actually getting more complex and feature rich, thus forcing students to learn the system when the focus should be on the content.

I keep remembering what an old teacher once said to me “you achieve elegance in design when there is no more to be removed!”.

Are Flickr and YouTube really good for training and education or are they just filling a need where eLearning has failed?

Flickr and Youtube are good media sharing technologies, however pictures and videos do not define the art of teaching. Also, in addition to the fact that Flikr and Youtube are blocked at most schools and corporations, they do not provide a sound learning environment based on instructional system design or appropriate content for learning.

Students today learn through many mediums such as the teacher, books, internet, videos, music, PowerPoint, digital photos, etc. So the issue has become not “what” but “how” can teachers and students easily combine and utilize all of these media assets in the classroom and online.

I have spent the last six years with organizations and public schools trying to solve this issue. The result is a technology that allows students and teachers in the classroom to quickly and easily mash (stitch) all media types into web presentations and interactive videos. This technology is called Scate Ignite and works directly with the web service

Many public school districts are continuing to incorporated this new technology into their computer labs and media centers. For example Waldon Middle School in Lake Orion Mi. is using this new technology to create book reports, science projects, and even recipes in cooking class.

If you are interested in learning more please feel free to comment or tweet me at

New Options for iPod, YouTube, Podcasting, Facebook, MySpace and Dozens More

ORION, Mich.–(BUSINESS WIRE)–Scate Technologies, Inc. (Scate) has officially released a FREE update for its popular Scate Ignite 4 social media creation software with publishing options for dozens of social media sites and devices. Scate Ignite 4.3 users can now transform their multi-media content for iPod, YouTube, podcasts, Facebook, MySpace, Sony PlayStation Portable (PSP), Blackberry, Treo, Windows Media Player, QuickTime and many more.

Scate Ignite 4.3 makes it easier than ever for anyone to transform media content, such as screenshots, movies, PowerPoint slides, images, text and audio into seamless presentations, videos and courses. New single file output options include .FLV, .MP4, .WMV, .AVI and .3GP. Scate Ignite 4.3 continues to provide publish options for websites, email, SCORM 1.2 / 2004 learning management systems (LMS), CD-ROM and print.

Scate’s own free media sharing website ( has also been updated to support podcast syndication, blog posting, message board embedding and desktop sidebars. A small sample of the new sharing options includes iTunes, iTunes Store, iTunes U, iGoogle, WordPress, Blogger, TypePad, Orkut, Friendster, Twitter, Bebo, Tagged, Xanga, Live Spaces, Windows Vista Sidebar, Yahoo Widgets and many others.

“Social networking platforms are fast becoming a standard for sharing knowledge, media and information,” said Scate CTO Jeff Holth. “Our customers want to be able to transform and share their content on almost any platform, site or mobile device that they wish, and Scate Ignite 4.3 delivers exactly that.”

For more information, please visit, or email Scate at Current Ignite 4.x users should click on Tools / Check for Updates in Ignite 4 to obtain the free update or email

Scate and IgniteCAST are registered service marks of Scate® Technologies, Inc. Ignite is a registered trademark of Scate® Technologies, Inc. The Ignite Flame logo, “Ignitables”, “Capture, Enhance, Publish, Share” and “You Know – You Show” are trademarks of Scate® Technologies, Inc. All other trademarks are the property of their respective owners.


Scate Technologies
Press Relations, 248-371-0315 Ext. 3