In today’s crazy world of buyouts, attrition, layoffs, early retirements, what are companies doing to capture and disseminate knowledge to the remaining or upcoming workforce?

It seems like we keep reinventing the wheel over and over again.

What do you think?

Vodpod videos no longer available.

As we all know, you have to attack a castle from many angles to bring down the walls. The same principal applies to marketing.

From my experience, the only way to create a successful marketing campaign in today’s competitive world is a hybrid of both social media and traditional methods.

We at Scate are currently incorporating social media into our marketing mix. It is slowly starting to help sell one of our software products Scate Ignite. However, due to the fact that Ignite already plays within the social media world that might not be a good example for other types of products and services.

Even so, using social media to create a positive word of mouth is very power. Just make sure the products you’re marketing provide value or it will backfire very quickly.

What do you think?

If you know me, then you know I am passionate about technology and I am also passionate about the area I live (Michigan, Ontario technology corridor).

New technology companies like Scate are helping to create more jobs in diverse industries. Michigan and Ontario contain highly talented and technical people in which many of you I know. We just need to get our motivation and creativity back on track.

If we want to move our area out of this economic mess, then we need to stop watching the news, panicking, blaming others and start working on new ideas.

So, if you’re unemployed, then that is perfect time to start dreaming of something new and start a small business.

Let’s go Michigan and Ontario and stop following and start leading!

What do you think?

Birds fly from Alaska to New Zealand nonstop

The bar-tailed godwit, a plump shore bird, has blown the record for
nonstop, muscle-powered flight right out of the sky. A study being
published today reports that godwits can fly up to 7,242 miles nonstop
in their annual fall migration from Alaska to New Zealand. The previous
record, set by eastern curlews, was 4,000 miles from eastern Australia
to China. The godwits flew for five to nine days, tracked by satellite.
The birds weigh no more than 1.5 pounds when they leave. Half of that
is fat, which they burn off completely during the flight. The route
they take is the shortest and safest to fly. — The Washington Post.

New Options for iPod, YouTube, Podcasting, Facebook, MySpace and Dozens More

ORION, Mich.–(BUSINESS WIRE)–Scate Technologies, Inc. (Scate) has officially released a FREE update for its popular Scate Ignite 4 social media creation software with publishing options for dozens of social media sites and devices. Scate Ignite 4.3 users can now transform their multi-media content for iPod, YouTube, podcasts, Facebook, MySpace, Sony PlayStation Portable (PSP), Blackberry, Treo, Windows Media Player, QuickTime and many more.

Scate Ignite 4.3 makes it easier than ever for anyone to transform media content, such as screenshots, movies, PowerPoint slides, images, text and audio into seamless presentations, videos and courses. New single file output options include .FLV, .MP4, .WMV, .AVI and .3GP. Scate Ignite 4.3 continues to provide publish options for websites, email, SCORM 1.2 / 2004 learning management systems (LMS), CD-ROM and print.

Scate’s own free media sharing website (IgniteCAST.com) has also been updated to support podcast syndication, blog posting, message board embedding and desktop sidebars. A small sample of the new IgniteCAST.com sharing options includes iTunes, iTunes Store, iTunes U, iGoogle, WordPress, Blogger, TypePad, Orkut, Friendster, Twitter, Bebo, Tagged, Xanga, Live Spaces, Windows Vista Sidebar, Yahoo Widgets and many others.

“Social networking platforms are fast becoming a standard for sharing knowledge, media and information,” said Scate CTO Jeff Holth. “Our customers want to be able to transform and share their content on almost any platform, site or mobile device that they wish, and Scate Ignite 4.3 delivers exactly that.”

For more information, please visit http://www.scateignite.com, or email Scate at sales@scateignite.com. Current Ignite 4.x users should click on Tools / Check for Updates in Ignite 4 to obtain the free update or email support@scateignite.com.

Scate and IgniteCAST are registered service marks of Scate® Technologies, Inc. Ignite is a registered trademark of Scate® Technologies, Inc. The Ignite Flame logo, “Ignitables”, “Capture, Enhance, Publish, Share” and “You Know – You Show” are trademarks of Scate® Technologies, Inc. All other trademarks are the property of their respective owners.

Contacts

Scate Technologies
Press Relations, 248-371-0315 Ext. 3
sales@scateignite.com
www.scateignite.com

Permalink: http://www.businesswire.com/news/home/20081015005337/en

See Google Chrome Live

See Google Chrome Live

Google Launched the “beta” version of it’s long anticipated Chrome Browser yesterday, Sept. 1, 2008. Google Chrome, one of the worst kept secrets in modern computing, promises to provide faster browsing, and an easy to understand environment. While those benefits might help us consumers right now, Google’s long term strategy behind Chrome is to better support web-based applications, and of course, to get a foothold on our desktops. Yes, it can be said that Google Chrome is Google’s first serious attempt to chip away at the desktop operating system, like Windows and even Mac OS. The future, as Google sees it, is a web-based world, and they are either just plain right, or it will become a self-fulfilling prophecy. Either way, Google wins.

SCATE’s CTO Jeff Holth recently evaluated Google Chrome and created this Ignitable at ignitecast.com. Enjoy!

http://www.ignitecast.com/p/QHNfqYVlLg/

Steve

Sorry Everyone – I can’t always be serious!

Michael Phelp's First Photo - Too Funny
Michael Phelps’ first photo

If you read my previous blog about eLearning, then you already know that I have been creating software tools for knowledge capture and sharing (i.e. SCATE Ignite) for over 15 years. Once a college adjunct professor and the Director of Engineering for a large automotive supplier, I have always been amazed by the disconnect between college education, formal corporate training, and on the job knowledge sharing.

All three of these approaches are required to produce the best employees, but unfortunately, due to our culture of empire building, bridging the gap between these elements has been quite difficult.

In addition to running a company I also coach team sports.  So let’s for a minute compare a company to an athletic team (i.e. football or my favorite ice hockey). To build a strong team, a coach must first find highly trained athletes that possess the fundemental skills. This is like hiring gradutes from college with good grades. Then these players are trained within a system, similar to learning a business process within a company. Finally they are expected to perform as a collective unit, passing (sharing), scoring (completing tasks) and finally winning (closing).

Unfortunately, many companies especially in the US do not run in this manner. It seems that we try to hire the best from college, train them on the business processes and then provide an environment where they build their own little empire. In many cases employees are afraid to share their knowledge with others due to the insecurity of losing their job. I have worked within many environments where one department would not provide adequate information to others just for the sake of losing control. This will kill a company’s efficiency and productivity.

Let me ask you this, how many athletes that don’t pass the ball or puck make the pros? This is simple..NONE. Successful teams do not often win on the shoulders of one person. It requires working together for the collective success of the team.

So if a business is exactly the same as a team, then how do we get people within a company to work together and share knowledge?

Well first you need to change the company mindset. This needs to be mandated from the top, just like the Coach of any team. If the Coach doesn’t push the issue of passing (sharing) the ball (knowledge and information) then the players (employees) will not respond in a coordinated team effort.

Secondly, once mandated, a company needs a process and system where employees can easily share knowledge. Wiki’s and Learning Management system’s (LMS) are good, however, with the emergence of social networking technology like the knowledge and media sharing sites igniteCAST.com, chrysler.ignitecast.com, the industry is raising the bar.

Finally companies need to recognize and reward employees that make conscious effort to contribute and share their knowledge.

Funny concept..rewarding people for working together, instead of just for their individual accomplishments!

I welcome your comments.

Steve Sadler
CEO/President
SCATE Tecnhologies, Inc.

Check out this complete CATIA V5 Course for the Engineer or Manager: http://www.ignitecast.com/p/0PZe9zXpnr/

I created and uploaded this complete course to IgniteCAST.com to teach engineers and managers the basic fundamentals of CATIA V5.  This course is for new CATIA V5 users, so I hope you find it useful.   

If you like it and want to take more in depth CATIA V5 courses created in the same SCATE Ignite  format simply go to SCATELearning.com

Take care.

Steve