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Last week, when I was working out at the gym, one of my buddies who had just read my new novel, Mindset, came up to me and asked, “Hey Steve, how the heck did you come up with the idea?”

My first thought was, “did you like it,” but then I remembered that I had already been asked “How” several other times over the last two weeks.

So, I decided to document “How” Mindset came about.

In 2013, I started writing another sci-fi novel, that is still not finished. One night I tried to use my phone for voice-to-text translation to record a couple key points. This process failed miserably and it prompted the thought, “wouldn’t it be awesome if someone could just think and the text would appear on the screen.”

mindset-wordpress

Mindset Prototype Designed in 3D CAD.

This thought wouldn’t go away. I started to have dreams about it and slowly it evolved in my mind into a story. So I started typing, (wish I had a Mindset at the time 🙂 ) and the story seemed to write itself. The problem was that I did not have a name for the Bluetooth headset device I had created in the book. Then around the middle of 2014, I was at my cousin’s house in San Diego and I mentioned the story to him and my failure to come up with a name for the headset. In only about 2 seconds flat, he replied, “It’s a Mindset,” and immediately I knew that’s what it was.

As I got deeper into writing the story, it required me to really put in some solid research into how Electroencephalogram (EEG) technology works. I also began to consider how the device should be designed and worn on the head.

Fortunately, having been a Design Engineer and robotics programmer for many years, I fired up some 3D CAD software and slowly designed the Mindset, incorporating the letter M into its radical shape. The material I chose was supposed to be a virtually unbreakable titanium composite that contains light-emitting diodes that emanate a blue light, almost like a halo effect, when in use. The solid CAD model I created was then later used inside the initial marketing video trailer.

I love it when something you didn’t even plan comes together.

http://mindsetabaddon.com 

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Exposure to Closure - by Stephen Sadler

Exposure to Closure - by Stephen Sadler

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Social media marketing, pay per click, Twitter, Facebook, LinkedIn, search engine optimization…what does it all mean and why should you even care?

We all know that the economic meltdown of 2009 was tough to deal with for everyone. Even the seemingly invincible banking and insurance sector was almost brought to its knees. What was also interesting and not so highly publicized was how the recession also affected the marketing sector.

Many large marketing firms, especially here in the Detroit Metropolitan area are now gone. It’s not very often you see large marketing firms just close up shop, especially when marketing is so important to gaining exposure for new products and services.

Global competition is tough, so is it possible that companies can no longer afford expensive multi-million dollar marketing and ad campaigns? What about smaller companies, can they even afford to pop $10-25k on traditional marketing techniques every year?

So what if expensive old school marketing is partly responsible for the continued recession due to our inability to cost-effectively compete?
As with everything problematic, necessity is the mother of invention and on the forefront of our recovery is Social Media Marketing.

Living in Michigan for the last 15 years, I know many people that have been laid off and are starting new businesses. So I wanted to help by giving new entrepreneurs a few tips and tools to help them succeed in today’s rapidly changing hi-tech world.

I was always fascinated by how Jesus taught through real life stories called parables. I wrote this book in story format so you will experience firsthand how my wife and I started a business, and successfully and cost-effectively marketed a product even in the most trying of times. The story starts back in 1983 and includes the 2003 inception and growth of Scate Technologies, Inc., the launch and continued success of Scate’s popular social media technology Scate Ignite, IgniteCAST.com, Screentweet.com and Buztweet.com.

I hope you enjoy it.

Stephen Sadler

Exposure to Closure - by Stephen Sadler

Exposure to Closure - by Stephen Sadler

Social media marketing, pay per click, Twitter, Facebook, LinkedIn, search engine optimization…what does it all mean and why should you even care?

We all know that the economic meltdown of 2009 was tough to deal with for everyone. Even the seemingly invincible banking and insurance sector was almost brought to its knees. What was also interesting and not so highly publicized was how the recession also affected the marketing sector.

Many large marketing firms, especially here in the Detroit Metropolitan area are now gone. It’s not very often you see large marketing firms just close up shop, especially when marketing is so important to gaining exposure for new products and services.

Global competition is tough, so is it possible that companies can no longer afford expensive multi-million dollar marketing and ad campaigns? What about smaller companies, can they even afford to pop $10-25k on traditional marketing techniques every year?

So what if expensive old school marketing is partly responsible for the continued recession due to our inability to cost-effectively compete?
As with everything problematic, necessity is the mother of invention and on the forefront of our recovery is Social Media Marketing.

Living in Michigan for the last 15 years, I know many people that have been laid off and are starting new businesses. So I wanted to help by giving new entrepreneurs a few tips and tools to help them succeed in today’s rapidly changing hi-tech world.

I was always fascinated by how Jesus taught through real life stories called parables. I wrote this book in story format so you will experience firsthand how my wife and I started a business, and successfully and cost-effectively marketed a product even in the most trying of times. The story starts back in 1983 and includes the 2003 inception and growth of Scate Technologies, Inc., the launch and continued success of Scate’s popular social media technology Scate Ignite, IgniteCAST.com, Screentweet.com and Buztweet.com.

I hope you enjoy it.

Stephen Sadler