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Exposure to Closure - by Stephen Sadler

Exposure to Closure - by Stephen Sadler

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Social media marketing, pay per click, Twitter, Facebook, LinkedIn, search engine optimization…what does it all mean and why should you even care?

We all know that the economic meltdown of 2009 was tough to deal with for everyone. Even the seemingly invincible banking and insurance sector was almost brought to its knees. What was also interesting and not so highly publicized was how the recession also affected the marketing sector.

Many large marketing firms, especially here in the Detroit Metropolitan area are now gone. It’s not very often you see large marketing firms just close up shop, especially when marketing is so important to gaining exposure for new products and services.

Global competition is tough, so is it possible that companies can no longer afford expensive multi-million dollar marketing and ad campaigns? What about smaller companies, can they even afford to pop $10-25k on traditional marketing techniques every year?

So what if expensive old school marketing is partly responsible for the continued recession due to our inability to cost-effectively compete?
As with everything problematic, necessity is the mother of invention and on the forefront of our recovery is Social Media Marketing.

Living in Michigan for the last 15 years, I know many people that have been laid off and are starting new businesses. So I wanted to help by giving new entrepreneurs a few tips and tools to help them succeed in today’s rapidly changing hi-tech world.

I was always fascinated by how Jesus taught through real life stories called parables. I wrote this book in story format so you will experience firsthand how my wife and I started a business, and successfully and cost-effectively marketed a product even in the most trying of times. The story starts back in 1983 and includes the 2003 inception and growth of Scate Technologies, Inc., the launch and continued success of Scate’s popular social media technology Scate Ignite, IgniteCAST.com, Screentweet.com and Buztweet.com.

I hope you enjoy it.

Stephen Sadler

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Exposure to Closure - by Stephen Sadler

Exposure to Closure - by Stephen Sadler

Social media marketing, pay per click, Twitter, Facebook, LinkedIn, search engine optimization…what does it all mean and why should you even care?

We all know that the economic meltdown of 2009 was tough to deal with for everyone. Even the seemingly invincible banking and insurance sector was almost brought to its knees. What was also interesting and not so highly publicized was how the recession also affected the marketing sector.

Many large marketing firms, especially here in the Detroit Metropolitan area are now gone. It’s not very often you see large marketing firms just close up shop, especially when marketing is so important to gaining exposure for new products and services.

Global competition is tough, so is it possible that companies can no longer afford expensive multi-million dollar marketing and ad campaigns? What about smaller companies, can they even afford to pop $10-25k on traditional marketing techniques every year?

So what if expensive old school marketing is partly responsible for the continued recession due to our inability to cost-effectively compete?
As with everything problematic, necessity is the mother of invention and on the forefront of our recovery is Social Media Marketing.

Living in Michigan for the last 15 years, I know many people that have been laid off and are starting new businesses. So I wanted to help by giving new entrepreneurs a few tips and tools to help them succeed in today’s rapidly changing hi-tech world.

I was always fascinated by how Jesus taught through real life stories called parables. I wrote this book in story format so you will experience firsthand how my wife and I started a business, and successfully and cost-effectively marketed a product even in the most trying of times. The story starts back in 1983 and includes the 2003 inception and growth of Scate Technologies, Inc., the launch and continued success of Scate’s popular social media technology Scate Ignite, IgniteCAST.com, Screentweet.com and Buztweet.com.

I hope you enjoy it.

Stephen Sadler

New Options for iPod, YouTube, Podcasting, Facebook, MySpace and Dozens More

ORION, Mich.–(BUSINESS WIRE)–Scate Technologies, Inc. (Scate) has officially released a FREE update for its popular Scate Ignite 4 social media creation software with publishing options for dozens of social media sites and devices. Scate Ignite 4.3 users can now transform their multi-media content for iPod, YouTube, podcasts, Facebook, MySpace, Sony PlayStation Portable (PSP), Blackberry, Treo, Windows Media Player, QuickTime and many more.

Scate Ignite 4.3 makes it easier than ever for anyone to transform media content, such as screenshots, movies, PowerPoint slides, images, text and audio into seamless presentations, videos and courses. New single file output options include .FLV, .MP4, .WMV, .AVI and .3GP. Scate Ignite 4.3 continues to provide publish options for websites, email, SCORM 1.2 / 2004 learning management systems (LMS), CD-ROM and print.

Scate’s own free media sharing website (IgniteCAST.com) has also been updated to support podcast syndication, blog posting, message board embedding and desktop sidebars. A small sample of the new IgniteCAST.com sharing options includes iTunes, iTunes Store, iTunes U, iGoogle, WordPress, Blogger, TypePad, Orkut, Friendster, Twitter, Bebo, Tagged, Xanga, Live Spaces, Windows Vista Sidebar, Yahoo Widgets and many others.

“Social networking platforms are fast becoming a standard for sharing knowledge, media and information,” said Scate CTO Jeff Holth. “Our customers want to be able to transform and share their content on almost any platform, site or mobile device that they wish, and Scate Ignite 4.3 delivers exactly that.”

For more information, please visit http://www.scateignite.com, or email Scate at sales@scateignite.com. Current Ignite 4.x users should click on Tools / Check for Updates in Ignite 4 to obtain the free update or email support@scateignite.com.

Scate and IgniteCAST are registered service marks of Scate® Technologies, Inc. Ignite is a registered trademark of Scate® Technologies, Inc. The Ignite Flame logo, “Ignitables”, “Capture, Enhance, Publish, Share” and “You Know – You Show” are trademarks of Scate® Technologies, Inc. All other trademarks are the property of their respective owners.

Contacts

Scate Technologies
Press Relations, 248-371-0315 Ext. 3
sales@scateignite.com
www.scateignite.com

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