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As we all know, you have to attack a castle from many angles to bring down the walls. The same principal applies to marketing.

From my experience, the only way to create a successful marketing campaign in today’s competitive world is a hybrid of both social media and traditional methods.

We at Scate are currently incorporating social media into our marketing mix. It is slowly starting to help sell one of our software products Scate Ignite. However, due to the fact that Ignite already plays within the social media world that might not be a good example for other types of products and services.

Even so, using social media to create a positive word of mouth is very power. Just make sure the products you’re marketing provide value or it will backfire very quickly.

What do you think?