Written by a friend 

The story starts in 2012, when Stephen Sadler, the author of Mindset Abaddon, completely ripped his bicep off running an obstacle race (Tough Mudder). At the time he was 48 and fairly healthy, so it was chalked up to a fluke accident. Then in 2013, his right knee went out and he had to have surgery. Again, thought nothing of it. In early 2014, he then ripped his tricep off playing ice hockey from a very simple fall. However, this injury stopped him from doing everything, including full-time work. As he tried to rehab his arm after another surgery, Stephen’s eyes started to lose focus at far distances combined with hallucinations. Now 50, he just thought it was a part of aging.

Six months later, Stephen started to have more hallucinations and out of body type experiences that put him in the hospital for four days. After a battery of tests for petite mal seizures, everything came back normal and they sent him home. Another month passed and he was back at the optometrist still complaining about his eyes and wondering if they were causing his hallucinations. Even though his eyes were slightly vertically misaligned, she also noticed that his eyes had different readings every time he came in. Based on his history of contact sports, motorcycles, etc. she sent him to see a neurologist.

By the time Stephen got in to see the neurologist, his symptoms were becoming very serious. After a quick diagnosis, the neurologist sent him over to a Detroit-based endocrinologist, who handles concussions for professional football and hockey players (Detroit Lions / Detroit Red Wings). After a four hour blood test the endocrinologist diagnosed Stephen with Hypopituitarism (A.K.A. Secondary Addison’s Disease), which apparently JFK also had. His hormonal levels, especially cortisol and GH were almost non-existent, and he was told by the endocrinologist that if they didn’t get it turned around he only had about four to six months left to live.

This disease side-lined Stephen for two years. Losing your body functions is not fun, but losing your mind is very scary to say the least. The medication the endocrinologist prescribed changed his life in so many ways and he almost has his mind and vision back to normal. Yes, he still has his days, however, being a believer in Christ, he feels very blessed to have a second chance at life.

But this is where the story gets interesting.

Stephen has always been a curious person and some of his hallucinations were unbelievably real. So during his illness, he started to write what he was experiencing and the end result was very unusual. Somehow, even while injured, his brain was able to connect beyond his own consciousness and create a story. He used many of his own wild out of body experiences to write the Mindset Abaddon novel, which was published in 2015. It’s so strange, because now when Stephen reads Mindset Abaddon, he says it feels like he didn’t even write it. Sounds crazy but it’s true. He definitely believes we are not disconnected beings and that our brains are connected to God through external dimensions. 

Last week, when I was working out at the gym, one of my buddies who had just read my new novel, Mindset, came up to me and asked, “Hey Steve, how the heck did you come up with the idea?”

My first thought was, “did you like it,” but then I remembered that I had already been asked “How” several other times over the last two weeks.

So, I decided to document “How” Mindset came about.

In 2013, I started writing another sci-fi novel, that is still not finished. One night I tried to use my phone for voice-to-text translation to record a couple key points. This process failed miserably and it prompted the thought, “wouldn’t it be awesome if someone could just think and the text would appear on the screen.”


Mindset Prototype Designed in 3D CAD.

This thought wouldn’t go away. I started to have dreams about it and slowly it evolved in my mind into a story. So I started typing, (wish I had a Mindset at the time 🙂 ) and the story seemed to write itself. The problem was that I did not have a name for the Bluetooth headset device I had created in the book. Then around the middle of 2014, I was at my cousin’s house in San Diego and I mentioned the story to him and my failure to come up with a name for the headset. In only about 2 seconds flat, he replied, “It’s a Mindset,” and immediately I knew that’s what it was.

As I got deeper into writing the story, it required me to really put in some solid research into how Electroencephalogram (EEG) technology works. I also began to consider how the device should be designed and worn on the head.

Fortunately, having been a Design Engineer and robotics programmer for many years, I fired up some 3D CAD software and slowly designed the Mindset, incorporating the letter M into its radical shape. The material I chose was supposed to be a virtually unbreakable titanium composite that contains light-emitting diodes that emanate a blue light, almost like a halo effect, when in use. The solid CAD model I created was then later used inside the initial marketing video trailer.

I love it when something you didn’t even plan comes together.


This explains how the Mindset technology in the book works. This could become a scary reality in the not to distant future.

Listen to this interesting first interview with the author of the new science fiction novel “Mindset”.

Mindset - Front Cover

Mindset – Front Cover

It was cooler than usual in Los Angeles that night, as Jack Cooper walked out of a business dinner going south. Jack was the leading neuroscientist and inventor of the new Mindset technology that converted thoughts to text. As he sped down Western Ave, he noticed a black SUV trailing closely behind. Curious to see if the vehicle would follow, he quickly turned right onto the I-10 ramp. As he took his eyes off the road for one last second, he heard the squealing of tires and the twisting of metal, combined with the airbag explosion and the shattering of broken glass. The impact flipped the car over and it skidded down the ramp on its roof. Still buckled, Jack was dazed but he knew his injuries were extensive. As he tried to climb out the car, the pain became unbearable, and then all went dark.

Print and digital versions available on Amazon January 1st, 2015.


After leaving high school, weight training became a passion of mine. It was mindless and allowed me to pour stress into metal.

Stephen Sadler - 1989 Sarnia Blue Water Classic - Front pose

Stephen Sadler – 1989 Sarnia Blue Water Classic – Front pose

I wanted to compete in bodybuilding at least once, so in September of 1989 I entered a bodybuilding contest in Sarnia, Ontario. This was my first real experience being involved with any type of on-stage promotion.  Even though I was one of the competitors, I was mesmerized by how many people came to see the event. I started to look at the types of marketing techniques the event organization was using to gain exposure. Funny, it turned out to be just like my days at the waterbed store…making noise in the community to attract attention.

Stephen Sadler - 1989 Sarnia Blue Water Classic - Side pose

Stephen Sadler – 1989 Sarnia Blue Water Classic – Side pose

I didn’t realize until much later that bodybuilding was not just about lifting weights. It was about the WOW factor when you hit the stage.

Looking back, I now realize that it was just like marketing and sales. Each competitor had to have their own routine, a way of presenting their physique through choreographed movements to music (media). The routine was designed to bring the best out of your build. It also had to provide the audience and judges with the greatest amount of positive “exposure” while giving the judges reason to select you as the winner (“closure”).

At the time, I was pretty upset that I didn’t win.  But, in retrospect, it was still worth every dry chicken breast and rice cake!

Want to read more…get Steve’s Book Exposure to Closure: Paperbook Version Here – Kindle Version Here

About six months ago a good friend of mine, Chuck McGinnis a former US Marine, asked me to join him and several other men in the Tough Mudder cross-fit event in Amherst, MI on April 14th, 2012. When I first checked out the website, I thought to myself, “Cool, but I’m not much of a runner.” However, after realizing this was a 12-mile obstacle course, it drew me in like 10-year boy wanting to play in the mud. With still being an avid hockey player and a former bodybuilder, even at 47 I thought it would be great fun. However, after a deeper dive of the videos the course did have several claustrophobic tunnel and water obstacles that I thought might be an issue. 🙂

Tough Mudder

Team H20 – Tough Mudder

Now the interesting part of this story is that Chuck and the other men were a part of a Christian organization called H20 Adventure Ministries ran by Mike Tison, and NO not the Boxer. So being a follower of Christ really solidified my decision to do it for a better reason other than just self- gratitude. Even though the event was for a good cause “Wounded Warrior Project”, our goal was to be a light and approach the event as a Christian team with shirts that read Phil 4:13 “I Can Do All Things Through Christ Who Strengthens Me.”

So right now, you might be thinking this sounds really warm and cuddly doesn’t it, a bunch of Goody-Two-Shoes Christians trying to be the light. Well anyone that knows me knows I’m not the Goody Two Shoes type and with God nothing ever goes as planned.

Actually what happened was definitely not in my plans, so please keep reading!

Tough Mudder: Saturday April 14th, 2012 10:00AM start. – Weather: Brutal 50F

If your not familiar with Tough Mudder, it is a 12-Mile Obstacle course designed by British Special Forces, so at the starting line they were flying both British and American Flags.  This quickly caught my attention, and in less than a second I thought about being born in England, moving to Canada at 10, then the USA at 30, and finally standing there at that spot at 47. It was like God was showing me how far he had already brought me. That thought combined with the energy of the other Mudders was so incredible that I was pumped to go.

The first 6 miles were fairly grueling, cold but tolerable. We had jumped off a 25-30ft platform into a freezing cold dirty gravel pit, waded through swamps, climbed walls, ran through fire, got shocked by 10,000 volts while in water, among many other things. I still felt strong and confident because I knew the upper body obstacles were coming up and I believed that was my strength. I remember coming up to the monkey bars at the 6-mile half point and thinking, “finally I going to be able to use my upper body strength.” After watching pretty much everyone go a couple rungs and slip into the water, I saw a young guy grab a hold of the wood frame on the outside where it was not slippery. In a split second I decided that would be the plan. So grabbed the wood and starting moving forward thinking to myself, “this is easy.” Then at that exact second I felt and heard a cracking noise from what I thought was the wood above. Puzzled I moved forward and then I heard a large snap and realized it wasn’t the wood making the noise it was my left arm. Knowing that something bad had happened I dropped into the water below and waded / swam to other side.

Being the first of my team to go over this obstacle I had time to analyze the damage to my arm while waiting for others to come across. I remember looking at Chuck and the others saying, “I ripped my bicep off the bone.” They wanted me to got directly to First Aid and I even remember looking over at the First Aid vehicle. Then right at that moment I started shivering, going cold and obviously into shock because of the pain combined with being soaking wet.

Stephen Sadler's Bicep Tear

Stephen Sadler’s Bicep Tear

Somehow I was reminded why I was doing the event, Phil 4:13, “I Can Do All Things Through Christ Who Strengthens Me,” and I started to pray. Within seconds the chills seemed to subside and heard God telling me that he would carry me. With being bent over I looked up and told the guy’s “I want to finish.”  I don’t really remember much of the last 6 miles but what I do know is that God did carry me over the remaining upper body obstacles even though I could only use one arm. He also carried two of my other teammates who experienced serious knee and hip problems. We actually crossed the finish line together in the true meaning of Phil 4:13.

In retrospect, if I would have completed Tough Mudder under my own strength it would of been a shallow victory, and would have been all about me and my physical strength and conditioning. But when the creator of the Universe carries you, the victory is deep and life changing.

But the story doesn’t even end here…

After being seen in ER the following Sunday, I had an MRI which confirmed the obvious, that I needed surgery to reattach the bicep or I would never have any torsional strength in my left arm, by the way I’m left handed. So obviously, I needed a surgeon and Dr. Kyle Anderson of Michigan Orthopaedic Institute popped into my head from many years ago. Herman Moore, a good friend who played for the Detroit Lions introduced me to Dr. Anderson so I knew he was a good surgeon. However, I had no idea what type of injurys he practiced on, or even if they could get me in fast enough, for I only had a 2 week window.

Steve Sadler after Surgery at Beaumont

Steve Sadler after Surgery at Beaumont

Through the grace of God my wife Laurie called and got an appointment the next day. While in the appointment and being examined by Dr. Anderson his office received a cancelation for a surgery spot the very next day. On April 26, 2012, Dr. Kyle Anderson performed successful surgery on my arm and I am already typing 🙂

By the way, did I say the people at Michigan Orthopaedic Institute are awesome, well they are, caring and professional 🙂 I don’t want to forget Royal Oak Beaumont Hospital either, also awesome.


My experiences at Tough Mudder combined with my injury are still NOTHING compared to what our troops past and present endure for our freedom. This entire experience was definitely an affirmation of my faith and I can confidently say God is always there to carry you.

The question is will you let him!

God Bless,

Steve Sadler

In March of 2005, Dan and I decided to take a nine-day trip to Coimbatore, India to present our Ignite software to five universities and a huge motorcycle parts manufacturer.

At the time we had just spent a significant amount of money building our new headquarters in Orion, MI. But with all the excitement about outsourcing, it seemed like India was the place we needed to expand.

Not only did this experience open my eyes to how other people live, it gave me a real appreciation for another culture.  I remember driving down the roads in India within a sea of motorcycles and seeing families of 4 to 5 people on a bike clipping down the dirt road at 40 miles per hour.

After being treated like royalty and presenting to the universities, we decided to travel to a resort up in the mountains for the last three days of the trip. We drove for hours through wild elephant terrain and started our ascent up the mountains to Punar. We drove another four hours through the mountains before it started to get dark and rainy. The dirt road we were on was only one lane and had a 1000-ft drop to the left. Our driver thought it best to see if we could stay somewhere for the night. After pulling up to what seemed like a small, old lodge, we were escorted inside by an older fellow with one eye. (Until seeing the movie, Slum Dog Millionaire, I did not know why he and many others only had one eye.)

The lodge turned out to be an old English tea plantation and this fellow was the keeper. I took the back bedroom and Dan took the front one. As I stepped into the bathroom, I noticed a spider, about the size of my hand, directly under my foot. After taking photos of it, I chased it under the sink. Exhausted, I tried to go to sleep on an antiquated and musty smelling bed that unpleasantly reminded me of a hockey locker room.

When I woke in the morning, I had a bite mark on my right arm and a 104-degree  Fahrenheit temperature. Our chauffeur decided to rush me down the mountain to see a doctor. After taking several types of medication, my temperature came down and Dan and I were able to fly back to the USA. As we were flying, I noticed that Dan had been bitten on his left cheek.

Upon arriving in the USA, my temperature started to spike again, this time hitting 106 degrees Fahrenheit. After a night of ice packs, Tylenol, and Motrin from Laurie, my temperature finally broke. This time, leaving me with the worst fever blisters I’ve ever had!

Nine days later, I was driving to work when I got a call from Dan’s wife. She was hysterical and yelling something about a car accident and a seizure. After she finally told me where Dan was, I drove directly to the hospital where he lay in a coma. The doctor explained that Dan had a brain tumor and they were going to operate. I told the doctor about our trip to India and the bite mark, but he didn’t seem to be listening to me. When I went back to the hospital later that night, Dan’s vitals were failing fast. After doing a quick search on my Blackberry, I found that they had him on two conflicting intravenous medications.

I rushed to tell the nurse and she asked me, “How did you know, are you a doctor?” I replied, “No, I’m just a friend with internet access.” She quickly removed the IV.

The next morning Dan was awake. I was so freaked out by the medication screw-up from the night before that I called Dan’s brother Perry, and told him to get Dan out of that hospital. Perry agreed and quickly had Dan airlifted to the Mayo Clinic where they immediately diagnosed his condition as encephalitis and operated on the left side of Dan’s head to remove an infectious mass. Though they could not prove it, I believe wholeheartedly that it was caused by the insect bite on Dan’s face.

Dan spent the next year regaining his memory and trying to pull his life back together. Even though I really liked the people, the food, and the culture in India, the time and resources might have been better spent in our own backyard.

Tip: The grass is not always greener on the other side.

I’m into day four of 40 Days in the Word by Pastor Rick Warren. While I was snow plowing the driveway today 🙂 , I was thinking about today’s devotional video on how God is always with us (ever present) and how prayer can and should be a constant open communication with our ever present God, not just in bite size memorized prayers.

This prompted me to think about how many times I have heard that God cannot be next to sin. If this is true, then truly God can not be ever present with me, or any other human except Jesus himself.  It’s interesting because all through the Bible God is in the presence of evil and even Satan himself. (e.g., Job 1:62 Chron. 18:18-21Rev. 12:10).

So how can both of the these positions be correct?

Simple…God is never next to sin because he removes it through the blood of Jesus Christ, so he in turn can stand ever present and directly beside YOU and ME!






Before I start I want to preface it by saying that pay-per-click can work, but if you don’t do it right you will pay BIG. Later, I will explain when and how to cost-effectively use pay-per-click advertising without taking an entire training course to figure it out!  

Get It!

When I look back over the last ten years, I remember creating many different Yahoo and Google ad campaigns. In addition, I consistently used Google’s Keyword Generator Tool to tweak and find new related keywords and keyword phrases. After struggling through my first year of the pay-per-click marketing world, I came across a website by Perry Marshall and purchased his Guide to Google AdWords. I learned a lot about AdWords from this online book and I would highly recommend it. However, being of an extremely competitive nature, I was still unhappy with the performance of pay-per-click. Luckily, we were still doing well through our corporate sales channel, but I was adamant about cracking the code for creating more web sales. I knew there must be more to it because it was obvious that many other companies were selling products through the web.  But, how could we?

There were, and still are, two main ways to come up first in a search on Google and Yahoo. The first method is to pay them through the per-click bidding process that places your ad on the side of a search page when a keyword or keyword phrase is typed into the search engine. I originally believed that the ad position on the page was determined by how much you bid against other bidders. But after trial and error, I noticed that this was not always the case. In my book you will learn why. 

The second method is to optimize your website for search engines so you organically move to the top without pyying for it. This obviously requires knowledge of how search engines work and an upfront investment that will pay dividends in the future if done correctly.

Most people start by paying for clicks because it is relatively easy to set up and they have minimal upfront cost. This is where companies make a big mistake and we were no different… at first.

Scate was spending an average of $5,000 per month on Yahoo and Google. Pay-per-click was driving clicks but definitely not at the volume required to produce profit for a product with a low price point. Where the process fell short was that these search engine providers did not (and still do not) provide you with enough information on how their system operates. So, a novice will lose a lot of money for pay-per-click exposure.

Tip: Find a great Google AdWords training site at http://www.perrymarshall.com.

Get Steve’s book here: http://www.amazon.com

Steve Sadler CEO / President of Scate, a frequent guest of WJR 760 Internet Advisor show, shares about his new book

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