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Please enjoy my story behind the story.

In 2012, I completely ripped my bicep off running an obstacle race (Tough Mudder). At the time I was fairly fit for 48, so I just thought it must have been a fluke accident. Then in 2013, my right knee went and I had to have surgery. Again, I thought nothing of it.

In 2014, I ripped my tricep off playing ice hockey on a very simple fall. However, this injury stopped me from doing everything, including working out. As I tried to rehab my arm after another surgery, my eyes started to lose focus at far distances combined with hallucinations. Now 50, I just thought it was a part of aging.

Then in 2015, I started to have more hallucinations and out of body type experiences that put me in the hospital for four days. After a battery of tests for petite mal seizures, everything came back normal and they sent me home.

About a month later, I was at the optometrist still complaining about my eyes and wondering if they were causing my hallucinations. Even though my eyes were vertically misaligned, she also noticed that my eyes had different readings every time I came in. Based on my history of contact sports, bouncing bars, motorcycles, etc. she sent me to see a neurologist.

By the time I got in to see the neurologist, it was the beginning of 2016. After a quick diagnosis, he sent me over to a Detroit-based endocrinologist, who handles concussions for professional football and hockey players (Detroit Lions / Detroit Red Wings). After a four hour blood test the endocrinologist diagnosed me with Hypopituitarism (A.K.A. Secondary Addison’s Disease), which apparently JFK also had. My hormonal levels, especially cortisol and GH were so low, the endocrinologist told me, that if they didn’t get it turned around I only had about 6 months to live.

Being a writer, engineer, and an entrepreneur, this disease side-lined me for two years. Losing your body functions is not fun, but losing your mind is very scary to say the least. My endocrinologist and the medication he prescribed me (i.e. hydrocortisone) have changed my life in so many ways. I almost have my mind and vision back to normal. Yes, I still have my days and need to be very regular with my medications, however, I feel very blessed to have second chance at life.

Addison’s is a silent killer that creeps up on you so slowly that you really don’t notice it until it’s too late. Most people don’t know that concussions can cause Addison’s. Actually most people haven’t even heard of Addison’s. That’s why concussion damage protocol is so important. Concussions are not just a single event. They are cumulative and if you have a propensity towards Addison’s, then contact sports will definitely accelerate your condition. So, If you know anyone that’s had a concussion I would have them tested for hypopituitarism (Secondary Addison’s Disease) by a good endocrinologist.

It also turned out that one my girls also has the antibody which increases her chances of getting Addison’s. So in reality, I probably had it as well. Which looking back makes a ton of sense, because the way I feel now, is night and day, in relation to how I’ve felt most of my life. The only way to explain it is one word, “peace”.

But this is where the story get’s interesting.

I’ve always been a curious person and some of my hallucinations were unbelievable. So in 2014, I started to write what I was experiencing and the end result was very unusual. Somehow, even while injured, my brain was able to connect beyond my own consciousness and create content. I used many of my wild out of body experiences to write Mindset Abaddon Sci-Fi novel, which was published in 2015. It’s so strange, because now when I read Mindset Abaddon, it’s like I didn’t even write it. I know it sounds crazy but it’s true. I definitely believe our brains are connected to external dimensions. We are not disconnected beings, that I’m sure of.

Mindset 2 is coming January 2019.



Last week, when I was working out at the gym, one of my buddies who had just read my new novel, Mindset, came up to me and asked, “Hey Steve, how the heck did you come up with the idea?”

My first thought was, “did you like it,” but then I remembered that I had already been asked “How” several other times over the last two weeks.

So, I decided to document “How” Mindset came about.

In 2013, I started writing another sci-fi novel, that is still not finished. One night I tried to use my phone for voice-to-text translation to record a couple key points. This process failed miserably and it prompted the thought, “wouldn’t it be awesome if someone could just think and the text would appear on the screen.”


Mindset Prototype Designed in 3D CAD.

This thought wouldn’t go away. I started to have dreams about it and slowly it evolved in my mind into a story. So I started typing, (wish I had a Mindset at the time 🙂 ) and the story seemed to write itself. The problem was that I did not have a name for the Bluetooth headset device I had created in the book. Then around the middle of 2014, I was at my cousin’s house in San Diego and I mentioned the story to him and my failure to come up with a name for the headset. In only about 2 seconds flat, he replied, “It’s a Mindset,” and immediately I knew that’s what it was.

As I got deeper into writing the story, it required me to really put in some solid research into how Electroencephalogram (EEG) technology works. I also began to consider how the device should be designed and worn on the head.

Fortunately, having been a Design Engineer and robotics programmer for many years, I fired up some 3D CAD software and slowly designed the Mindset, incorporating the letter M into its radical shape. The material I chose was supposed to be a virtually unbreakable titanium composite that contains light-emitting diodes that emanate a blue light, almost like a halo effect, when in use. The solid CAD model I created was then later used inside the initial marketing video trailer.

I love it when something you didn’t even plan comes together. 

About six months ago a good friend of mine, Chuck McGinnis a former US Marine, asked me to join him and several other men in the Tough Mudder cross-fit event in Amherst, MI on April 14th, 2012. When I first checked out the website, I thought to myself, “Cool, but I’m not much of a runner.” However, after realizing this was a 12-mile obstacle course, it drew me in like 10-year boy wanting to play in the mud. With still being an avid hockey player and a former bodybuilder, even at 47 I thought it would be great fun. However, after a deeper dive of the videos the course did have several claustrophobic tunnel and water obstacles that I thought might be an issue. 🙂

Tough Mudder

Team H20 – Tough Mudder

Now the interesting part of this story is that Chuck and the other men were a part of a Christian organization called H20 Adventure Ministries ran by Mike Tison, and NO not the Boxer. So being a follower of Christ really solidified my decision to do it for a better reason other than just self- gratitude. Even though the event was for a good cause “Wounded Warrior Project”, our goal was to be a light and approach the event as a Christian team with shirts that read Phil 4:13 “I Can Do All Things Through Christ Who Strengthens Me.”

So right now, you might be thinking this sounds really warm and cuddly doesn’t it, a bunch of Goody-Two-Shoes Christians trying to be the light. Well anyone that knows me knows I’m not the Goody Two Shoes type and with God nothing ever goes as planned.

Actually what happened was definitely not in my plans, so please keep reading!

Tough Mudder: Saturday April 14th, 2012 10:00AM start. – Weather: Brutal 50F

If your not familiar with Tough Mudder, it is a 12-Mile Obstacle course designed by British Special Forces, so at the starting line they were flying both British and American Flags.  This quickly caught my attention, and in less than a second I thought about being born in England, moving to Canada at 10, then the USA at 30, and finally standing there at that spot at 47. It was like God was showing me how far he had already brought me. That thought combined with the energy of the other Mudders was so incredible that I was pumped to go.

The first 6 miles were fairly grueling, cold but tolerable. We had jumped off a 25-30ft platform into a freezing cold dirty gravel pit, waded through swamps, climbed walls, ran through fire, got shocked by 10,000 volts while in water, among many other things. I still felt strong and confident because I knew the upper body obstacles were coming up and I believed that was my strength. I remember coming up to the monkey bars at the 6-mile half point and thinking, “finally I going to be able to use my upper body strength.” After watching pretty much everyone go a couple rungs and slip into the water, I saw a young guy grab a hold of the wood frame on the outside where it was not slippery. In a split second I decided that would be the plan. So grabbed the wood and starting moving forward thinking to myself, “this is easy.” Then at that exact second I felt and heard a cracking noise from what I thought was the wood above. Puzzled I moved forward and then I heard a large snap and realized it wasn’t the wood making the noise it was my left arm. Knowing that something bad had happened I dropped into the water below and waded / swam to other side.

Being the first of my team to go over this obstacle I had time to analyze the damage to my arm while waiting for others to come across. I remember looking at Chuck and the others saying, “I ripped my bicep off the bone.” They wanted me to got directly to First Aid and I even remember looking over at the First Aid vehicle. Then right at that moment I started shivering, going cold and obviously into shock because of the pain combined with being soaking wet.

Stephen Sadler's Bicep Tear

Stephen Sadler’s Bicep Tear

Somehow I was reminded why I was doing the event, Phil 4:13, “I Can Do All Things Through Christ Who Strengthens Me,” and I started to pray. Within seconds the chills seemed to subside and heard God telling me that he would carry me. With being bent over I looked up and told the guy’s “I want to finish.”  I don’t really remember much of the last 6 miles but what I do know is that God did carry me over the remaining upper body obstacles even though I could only use one arm. He also carried two of my other teammates who experienced serious knee and hip problems. We actually crossed the finish line together in the true meaning of Phil 4:13.

In retrospect, if I would have completed Tough Mudder under my own strength it would of been a shallow victory, and would have been all about me and my physical strength and conditioning. But when the creator of the Universe carries you, the victory is deep and life changing.

But the story doesn’t even end here…

After being seen in ER the following Sunday, I had an MRI which confirmed the obvious, that I needed surgery to reattach the bicep or I would never have any torsional strength in my left arm, by the way I’m left handed. So obviously, I needed a surgeon and Dr. Kyle Anderson of Michigan Orthopaedic Institute popped into my head from many years ago. Herman Moore, a good friend who played for the Detroit Lions introduced me to Dr. Anderson so I knew he was a good surgeon. However, I had no idea what type of injurys he practiced on, or even if they could get me in fast enough, for I only had a 2 week window.

Steve Sadler after Surgery at Beaumont

Steve Sadler after Surgery at Beaumont

Through the grace of God my wife Laurie called and got an appointment the next day. While in the appointment and being examined by Dr. Anderson his office received a cancelation for a surgery spot the very next day. On April 26, 2012, Dr. Kyle Anderson performed successful surgery on my arm and I am already typing 🙂

By the way, did I say the people at Michigan Orthopaedic Institute are awesome, well they are, caring and professional 🙂 I don’t want to forget Royal Oak Beaumont Hospital either, also awesome.


My experiences at Tough Mudder combined with my injury are still NOTHING compared to what our troops past and present endure for our freedom. This entire experience was definitely an affirmation of my faith and I can confidently say God is always there to carry you.

The question is will you let him!

God Bless,

Steve Sadler

In March of 2005, Dan and I decided to take a nine-day trip to Coimbatore, India to present our Ignite software to five universities and a huge motorcycle parts manufacturer.

At the time we had just spent a significant amount of money building our new headquarters in Orion, MI. But with all the excitement about outsourcing, it seemed like India was the place we needed to expand.

Not only did this experience open my eyes to how other people live, it gave me a real appreciation for another culture.  I remember driving down the roads in India within a sea of motorcycles and seeing families of 4 to 5 people on a bike clipping down the dirt road at 40 miles per hour.

After being treated like royalty and presenting to the universities, we decided to travel to a resort up in the mountains for the last three days of the trip. We drove for hours through wild elephant terrain and started our ascent up the mountains to Punar. We drove another four hours through the mountains before it started to get dark and rainy. The dirt road we were on was only one lane and had a 1000-ft drop to the left. Our driver thought it best to see if we could stay somewhere for the night. After pulling up to what seemed like a small, old lodge, we were escorted inside by an older fellow with one eye. (Until seeing the movie, Slum Dog Millionaire, I did not know why he and many others only had one eye.)

The lodge turned out to be an old English tea plantation and this fellow was the keeper. I took the back bedroom and Dan took the front one. As I stepped into the bathroom, I noticed a spider, about the size of my hand, directly under my foot. After taking photos of it, I chased it under the sink. Exhausted, I tried to go to sleep on an antiquated and musty smelling bed that unpleasantly reminded me of a hockey locker room.

When I woke in the morning, I had a bite mark on my right arm and a 104-degree  Fahrenheit temperature. Our chauffeur decided to rush me down the mountain to see a doctor. After taking several types of medication, my temperature came down and Dan and I were able to fly back to the USA. As we were flying, I noticed that Dan had been bitten on his left cheek.

Upon arriving in the USA, my temperature started to spike again, this time hitting 106 degrees Fahrenheit. After a night of ice packs, Tylenol, and Motrin from Laurie, my temperature finally broke. This time, leaving me with the worst fever blisters I’ve ever had!

Nine days later, I was driving to work when I got a call from Dan’s wife. She was hysterical and yelling something about a car accident and a seizure. After she finally told me where Dan was, I drove directly to the hospital where he lay in a coma. The doctor explained that Dan had a brain tumor and they were going to operate. I told the doctor about our trip to India and the bite mark, but he didn’t seem to be listening to me. When I went back to the hospital later that night, Dan’s vitals were failing fast. After doing a quick search on my Blackberry, I found that they had him on two conflicting intravenous medications.

I rushed to tell the nurse and she asked me, “How did you know, are you a doctor?” I replied, “No, I’m just a friend with internet access.” She quickly removed the IV.

The next morning Dan was awake. I was so freaked out by the medication screw-up from the night before that I called Dan’s brother Perry, and told him to get Dan out of that hospital. Perry agreed and quickly had Dan airlifted to the Mayo Clinic where they immediately diagnosed his condition as encephalitis and operated on the left side of Dan’s head to remove an infectious mass. Though they could not prove it, I believe wholeheartedly that it was caused by the insect bite on Dan’s face.

Dan spent the next year regaining his memory and trying to pull his life back together. Even though I really liked the people, the food, and the culture in India, the time and resources might have been better spent in our own backyard.

Tip: The grass is not always greener on the other side.

Before I start I want to preface it by saying that pay-per-click can work, but if you don’t do it right you will pay BIG. Later, I will explain when and how to cost-effectively use pay-per-click advertising without taking an entire training course to figure it out!  

Get It!

When I look back over the last ten years, I remember creating many different Yahoo and Google ad campaigns. In addition, I consistently used Google’s Keyword Generator Tool to tweak and find new related keywords and keyword phrases. After struggling through my first year of the pay-per-click marketing world, I came across a website by Perry Marshall and purchased his Guide to Google AdWords. I learned a lot about AdWords from this online book and I would highly recommend it. However, being of an extremely competitive nature, I was still unhappy with the performance of pay-per-click. Luckily, we were still doing well through our corporate sales channel, but I was adamant about cracking the code for creating more web sales. I knew there must be more to it because it was obvious that many other companies were selling products through the web.  But, how could we?

There were, and still are, two main ways to come up first in a search on Google and Yahoo. The first method is to pay them through the per-click bidding process that places your ad on the side of a search page when a keyword or keyword phrase is typed into the search engine. I originally believed that the ad position on the page was determined by how much you bid against other bidders. But after trial and error, I noticed that this was not always the case. In my book you will learn why. 

The second method is to optimize your website for search engines so you organically move to the top without pyying for it. This obviously requires knowledge of how search engines work and an upfront investment that will pay dividends in the future if done correctly.

Most people start by paying for clicks because it is relatively easy to set up and they have minimal upfront cost. This is where companies make a big mistake and we were no different… at first.

Scate was spending an average of $5,000 per month on Yahoo and Google. Pay-per-click was driving clicks but definitely not at the volume required to produce profit for a product with a low price point. Where the process fell short was that these search engine providers did not (and still do not) provide you with enough information on how their system operates. So, a novice will lose a lot of money for pay-per-click exposure.

Tip: Find a great Google AdWords training site at

Get Steve’s book here:

Steve Sadler CEO / President of Scate, a frequent guest of WJR 760 Internet Advisor show, shares about his new book

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Exposure to Closure - by Stephen Sadler

Exposure to Closure - by Stephen Sadler

Get It!

Social media marketing, pay per click, Twitter, Facebook, LinkedIn, search engine optimization…what does it all mean and why should you even care?

We all know that the economic meltdown of 2009 was tough to deal with for everyone. Even the seemingly invincible banking and insurance sector was almost brought to its knees. What was also interesting and not so highly publicized was how the recession also affected the marketing sector.

Many large marketing firms, especially here in the Detroit Metropolitan area are now gone. It’s not very often you see large marketing firms just close up shop, especially when marketing is so important to gaining exposure for new products and services.

Global competition is tough, so is it possible that companies can no longer afford expensive multi-million dollar marketing and ad campaigns? What about smaller companies, can they even afford to pop $10-25k on traditional marketing techniques every year?

So what if expensive old school marketing is partly responsible for the continued recession due to our inability to cost-effectively compete?
As with everything problematic, necessity is the mother of invention and on the forefront of our recovery is Social Media Marketing.

Living in Michigan for the last 15 years, I know many people that have been laid off and are starting new businesses. So I wanted to help by giving new entrepreneurs a few tips and tools to help them succeed in today’s rapidly changing hi-tech world.

I was always fascinated by how Jesus taught through real life stories called parables. I wrote this book in story format so you will experience firsthand how my wife and I started a business, and successfully and cost-effectively marketed a product even in the most trying of times. The story starts back in 1983 and includes the 2003 inception and growth of Scate Technologies, Inc., the launch and continued success of Scate’s popular social media technology Scate Ignite,, and

I hope you enjoy it.

Stephen Sadler